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S5E27: Building a Culture that Reinforces Itself and Accelerates Success

S5E27: Building a Culture that Reinforces Itself and Accelerates Success

Have you heard "culture eats strategy for breakfast"? Do you believe it? Dusty Rubeck, President of CDF Capital, has turned three, faith-based organizations around by focusing on workplace culture as the strategy for change.


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In this episode:

  • The history of CDF Capital (02:00)
  • Facing the turbulent financial crisis of 2010 (03:42)
  • Leadership transition and dealing with a hurting culture (04:00)
  • The Five Levers of Corporate Culture (04:45)
    • History, Mission, Vision, Core Values, & Norms (Rules & Regulations) (5:45)
  • The importance of an effective mission statement (07:33)
  • Building a great culture is a strategy (08:40)
  • What are Culture Plus/Delta exercises? (10:25)
  • Culture is like a river. The current of a river always wins (14:31)
  • Build a culture that reinforces itself and accelerates success (15:11)
  • Key to retaining the best talent: the right mission, communicated in the right way, given the right fuel (17:39)
  • There's no strategy you can pursue effectively if you first have to overcome a bad culture (19:32)
  • The three types of capitalFinancial Capital, Leadership Capital, and Spiritual Capital (20:00)
  • A leader's awareness of pain and dealing with the uncertainty of the future (22:49)
  • As a leader, you get the culture you allow, or you get the culture you build. You get the culture you deserve (24:55)
  • When it comes to culture building be wise, be knowledgeable, be intentional, be steadfast. And connect with BCWI and allow them to help you get where you need to be (25:44)

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