Can these three gears turn your company around?
At BCWI, one of our fastest, growing trends is helping Christian-led companies lead their own heroic culture turn-around. The result is more unity, greater trust, better communication—all part of the flourishing culture that’s essential to any company’s success.
If this is what you desire for your company, then let me give you a name: Pete Hayes. This masterful consultant, and fellow-Christian, is a principal and Chief Marketing Officer for Chief Outsiders in Austin, Texas. Chief Outsiders is the country’s largest strategic growth implementation company focused on mid-sized businesses. He’s also the co-author, along with Art Saxby, of the best-selling marketing book The Growth Gears: Using a Market-Based Framework to Drive Business Success.
During our interview, Pete inspired me to see how . . .
three, essential “gears” (see below) that can turn a small to mid-sized business into a growth-oriented market-focused powerhouse.
Learn how this truth can come alive for your company on this episode of the Flourishing Culture Podcast. To help you get the most out of Pete’s trusted expertise I want to give you three quick highlights for what’s in store:
1)Two Kinds of Companies: Which are you?
- Operationally Focused:
- Led by a CEO and executive team who have operational backgrounds and know to run an excellent company, driven by efficiency, thus . . .
- Growth most closely resembles the growth rates of industry peers
- Company rises and falls with economic winds
OR . . .
- CEO and executive team come from a marketing or IT background.
- Disproportionate amount of energy spent aligning to the dynamics of their marketplace, thus . . .
- Company tends to grow faster than their industry peers.
- Research revealed a portion of operationally oriented companies that had learned, or adopted, market-oriented behaviors and skills and all the benefits of being operationally excellent grew faster than their industry peers.
“If you’re not growing, you’re not expanding the God-given mission and scope of influence you can have on people’s lives.”
2) The Three Growth Gears (in reverse!)
- Execution, the third gear, is what most people consider “marketing” most efficient when it’s being driven by . . .
- . . . the second gear, an effective Strategy. And that’s the name of 2nd and middle gear – (By the way, if you’re familiar with BCWI’s Flourish Model, you’ll see the culture driver we call Sustainable Strategy meshes well with this second Growth Gear.)
- To have an effective strategy, a business needs to regularly gather, and make decisions from, market Insights. So, Insight is the first gear. Insight ensures there’s a knowledge-base (not just an experience-base) that drives an effective strategy, that ensures efficient Execution. It all starts with insight.
3) Finally, a Christian-led company’s distinct advantage . . .
- . . . is all about one particular Growth Gear. Can you guess? Pete unpacks the advantage in real-life terms through a personal story. It’s all yours on the Flourishing Culture Podcast.
If you’re one of the first 25 people to email Pete Hayes at firstname.lastname@example.org, you’ll receive a free copy of The Growth Gears. Be sure to include your full street address, city, state and zip code. Also, you can dig into the first few chapters of the book anytime at GrowthGears.com.
It’s Your Turn
Which of these three podcast highlights might be most timely for your senior team in light of the issues and challenges they’re facing?
Coming Up Next in on our Continuing Series
“A Sustainable Strategy to Reach the World”
Jos Snoep, President/CEO
Bible League International
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