Have you ever asked yourself, “Is what I am doing helping me reach my goals?”
That’s what regional leaders with the Coalition for Christian Outreach often lived with, as ministry with college students can be a tough thing to measure. The CCO’s EVP, Vince Burens, Board Chair in waiting, Ken Smith, and a few others spearheaded new metrics to help measure the key outcomes of field staff at this Pittsburgh-based campus ministry. CCO partners with churches, colleges and other organizations to develop men and women who live out their Christian faith in every area of life.
Burens and President/CEO, Dan Dupee, knew they needed to count the cost of leadership development, so they allocated the time and money needed to bring CCO’s regional leaders to Pittsburgh once a month. “We actually achieved three things,” says Burens.
First, we steeped our leaders, who tend to feel isolated serving out in the field, in CCO’s relational, collaborative workplace environment. By meeting together, they felt affirmed as part of a larger team.
Second, because we tend to do the things we measure and talk about, each leader was asked to identify and speak openly about specific ministry goals. This exercise helped motivate and equip leaders to reach and disciple students whose deepening faith and increased involvement in CCO-sponsored events are now two key, measurable outcomes on our metrics “scorecard.”
And, the new strategy produced something more. . . .
Says Dupee, “Leaders who at first balked at linking nitty-gritty details to ministry effectiveness stepped up and committed to the monthly gatherings, thanks in large part to Vince’s vision and persistence. Today, I’d say all of our regional leaders have come to embrace the fact that measurable outcomes go hand in hand with transformative ministry. Their ongoing accountability to focus on monthly “scorecard” metrics is helping CCO move one step closer to fulfilling our mission of nurturing college students to be faithful followers of Christ.”
In the past 12 years the CCO ministry has grown from 43 to 104 campuses. February 15-17 they will welcome 2,500 college students to Pittsburgh for their annual Jubilee Conference.