How badly do you want to grow your organization? If you want greater numbers—plus more effective communication, teamwork and enjoyment of your people working together . . .
The C12 group is the largest network of round tables of Christian CEOs, business owners, and executives in North America. A 13-member team in San Antonio, Texas leads a field staff of 95 helping 2,000 C12 members in 90 cities build their businesses, marriages, and their family relationships to make an eternal impact.
“Not long ago, our business was at a crossroads,” C12 President Mike Sharrow told me. “We needed to keep growing our mission and still maintain the innovative edge and the health of our people. But how? The only way was if we had a true baseline measure of our culture. It was a transition time, as I had just stepped into my new role. What better opportunity to capture and prioritize the honest feedback of our people?
The BCWI Employee Engagement Survey gave Mike and his senior team fresh, clear, organized data that powered these four key wins. Here’s what he said:
“Valuing the feedback of our people sparked a swift, thorough SWOT analysis that helped us correct communications breakdowns that had left people feeling disconnected from both the decision-making process and the decisions. By involving our team in a more agile process of receiving and responding to constructive feedback, we went a lot farther, faster.
“Greater involvement of our talented people actually closed up the gaps and blind spots of ‘one-person thinking.’ The payoff: By intentionally involving people with unique, distinctive perspectives, we shortened the upgrade of our C12 curriculum from 18 months to 90 days—on schedule and under budget.
“Surveying our culture isn’t a one and done deal, it’s a multi-year process in which we keep seeing new ways to be a healthier workplace so we can better serve CEOs live out their calling in multiple cities.
…Realizing the Why, Where and What
“To grow your culture, and thus increase your organizational impact, you can’t afford to get lost in the daily nuts and bolts. Thanks to Peter Greer’s book, Mission Drift, we practice constant drumbeat of three words that invites each person at C12 to realize this is why my work matters. this is where I’m seeing results, this is what impact I’m having.”
By involving our team in an agile process of receiving and responding to feedback, we went a lot farther, faster.
Growing numbers. “Since embracing the BCWI Employee Engagement Survey in 2016, C12 has experienced a 10% increase in membership.
Greater accountability. “In every healthy culture, every person matters. If someone in the supply chain is being forgotten or neglected, we’ve missed it. How we deliver matters just as much on what we say we’re about.
Loving invitation. “Jesus famously said, ‘They will know we are Christians by our love.’ Demonstrating this daily has huge implications for our culture.”