Thanks for joining us on Season 4 of The Flourishing Culture Podcast, brought to you by The Best Christian Workplaces Institute. You’ll learn how to build a flourishing workplace culture that drives the ministry impact of your organization, your church, or your company brought to you by the Best Christian Workplaces Institute. Now here’s your host, BCWI president, Al Lopus.
Can the same principled strategies that help make businesses so successful apply to Christian-led companies as well? You might be surprised by the answer coming up, next!
Listen to the Audio
Pete Hayes is a principal and Chief Marketing Officer for Chief Outsiders in Austin, Texas. Chief Outsiders is the country’s largest strategic growth implementation company focused on mid-sized businesses. He’s also the Co-Author, along with Art Saxby, of the best-selling marketing book The Growth Gears, which you’re definitely going to want to read.
Pete, welcome to the podcast.
“The best marketing happens when strategy is solid, sustainable and aligned with what’s going on in the marketplace.”
In this episode, you’ll hear about:
- What does biblical growth look like?
- The University of Texas researchers discovered two kinds of companies: operationally oriented or market oriented
- The three gears that are meant to engage to grow a company: Execution, Strategy, Insight
- To have an effective strategy, a business needs to regularly gather and make decisions from market Insights
- A church needs to stay relevant to its constituents
- Culture is owned by the employees but it comes from the top and is modeled from the top
- A growth culture is from the leadership team being market oriented
- Difference between market oriented vs. customer oriented
Read a free sample from Pete’s book: The Growth Gears
Download the 8 Drivers Reference Guide for FREE.
Read the Post
Read the blog post here: 3 Growth Gears That Every Business Should Have
Read The Transcript
Download a complete, word-for-word transcript of episode here
The BCWI Employee Engagement Survey
Share the Love
If you enjoyed this episode, please rate it on iTunes and write a brief review. By doing so, you will help spread our podcast to more listeners, and thereby help more Christian workplaces learn to build flourishing cultures.